Full Funnel Marketing

From Zero to Market – Building a High-Performance Marketing Engine

Innovative food technology company

Result: 45-50% Email Open Rates (vs 15-28% benchmark)

From Zero to Market – Building a High-Performance Marketing Engine

Challenge

A pioneering food technology company was preparing for market entry with a groundbreaking product. They needed to build brand awareness from scratch, establish credibility with key stakeholders, and create a scalable marketing infrastructure that could support their ambitious growth plans.

Strategy

Built comprehensive marketing infrastructure from the ground up
Developed targeted ABM campaigns for 600 key accounts
Created multi-channel content strategy spanning PR, email, and social
Implemented marketing automation for scalable lead nurturing
Orchestrated flagship product launch with integrated media strategy

Results

45-50% Email Open Rates
600 Target Accounts Engaged
17.15% Peak Engagement Rate
94% Website Health Score

252 media pickups for flagship launch, 172 for subsequent release.