AI Search Strategy

Preparing a Professional Services Firm for the AI Search Era

UK-based professional services firm (legal and consulting)

Result: 1,000 to 18,300 Monthly AI Traffic Users

Preparing a Professional Services Firm for the AI Search Era

Challenge

Our client, a UK-based professional services firm in the legal and consulting space, faced growing challenges with visibility in AI-driven search results. Despite strong domain authority, their content wasn't being surfaced in AI-generated answers, leaving them at risk of losing competitive ground as search behaviour shifted.

Strategy

Audited 250+ pages for AI-friendliness, structure, and answer-readiness
Identified and prioritized transactional and high-intent queries
Restructured key pages to improve citation likelihood in AI overviews
Implemented schema and content layering for better AI parsing
Created new long-form authority content targeting underserved topics

Results

Monthly AI Traffic Users Monthly AI Traffic Users
Pages Cited in AI Answers Pages Cited in AI Answers
Google Search Clicks Google Search Clicks
Avg. Ranking Position Avg. Ranking Position

Not only did they increase top 5 mentions for transactional terms, but as a result of the audit campaign matched their previous year's earnings with one new client.