Video & ABM Strategy

Short-Form Video to Contract – Turning Complex Science into Commercial Momentum

AI-powered outbreak intelligence company (AgriTech / Biosecurity)

Result: £20m Seed Valuation Secured

Short-Form Video to Contract – Turning Complex Science into Commercial Momentum

Challenge

An AI-powered outbreak intelligence company in the AgriTech and biosecurity space needed to translate highly complex scientific capabilities into compelling commercial narratives. They required a marketing approach that could build credibility with sophisticated buyers while accelerating their path to key contract wins.

Strategy

Developed short-form video content to simplify complex technology
Built targeted ABM campaigns for foundation and enterprise buyers
Created stage-specific messaging for different buyer journey points
Aligned marketing with fundraising milestones and investor communications
Executed integrated campaigns across digital and event touchpoints

Results

1 Top-tier Foundation Client
£20m Seed Valuation Secured
3 Stage Transitions Delivered
2 Short-form Phases Completed

Short-form created commercial clarity fast, ABM reinforced the story at the decision moment, and the client converted momentum into a landmark foundation win and a £20m seed valuation.