About Forge Together

Growth marketing for challenger brands.

We're a growth agency built for challenger brands and start-ups. With our London HQ, Toronto workspace, and remoters in five different countries. The chances are good we have boots on the ground in your market of choice.

Let's talk

The team

Your transatlantic team.

Led by Luke, our team has worked for some of the world's biggest brands before switching to agency side. We specialise in both B2B services and FMCG.

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Luke Donovan-King

CEO and founderLondon

Fifteen years across global brands and start-ups. Marketing Director at IMG by 25, running campaigns across the UK, Asia, and the Middle East. Fronts the UK and B2B.

Worked on or forRyder Cup

Luke McCarthy

Head of digital content and operationsLondon

A decade in CRM, paid media, UX, and SEO at fintechs and growth start-ups. Runs the content engine and the operations behind every launch.

Worked on or for

Alissa Macleod

Marketing managerThe UK and Canada

B2B and trade marketing. Nearly three years at GoodShape on digital strategy, marketing automation, and CRM before Forge, and freelance paid search and web builds before that. Studied in Nova Scotia.

Worked on or for

Bradley Odd

Head of socialLondon

Seven years of social strategy and content in gaming and tech, from product launches to audience re-engagement, built per country and per language.

Worked on or for

Aaron Alexander

Head of eCommerce and paid mediaLondon, from Canada

Built Metals R Us from a metal counter in Dartmouth to Canada's top cut-to-size brand. Ran Winix across Germany, the UK, and France. Fronts Canada and everything commerce.

Worked on or for

Jack Ling

Head of designLondon

Stores, listings, creative, and the brand work that makes a launch look native to its market.

Worked on or for

Alina zu Furstenberg

Account executiveLondon

Joined Forge in January 2025 from lighting design at Nulty+. Runs the account research behind the ABM work: who owns the decision, who holds the budget, and which conversation has to happen first.

Worked on or forNulty+

Stuart Alexander

Insights and eCommerceCanada

Fifteen years in CPG and professional beauty distribution, most of it at one company, running insights and eCommerce across Canada.

Worked on or for

Kealin Lamb

UX and consumer researchHalifax, Nova Scotia

Service and UX design in Nova Scotia's public sector since 2023, an e-health tool for the emergency department at IWK Health before that, and the user experience behind Maritime Beauty and Coastal Beauty's two stores. Runs the consumer research on the Canadian side.

Worked on or forIWK Health

Deepak Reddy

Logistics consultantThe UK

Runs supply chain and operations at TrueField Foods, where he took B2B operations to twenty times the size, launched the brand on Amazon, and built the direct-to-consumer channel from nothing. Logistics at Quell and Elvie before that.

Worked on or forQuell

Tony Dykes

PR and commsLondon

Eight years at Qorvis in Washington, advising government and corporate clients on communications and public diplomacy. Ran strategic communications for SRMG in Riyadh across more than 30 media titles, lifting media mentions by over 50%. Runs PR and comms.

Worked on or forQorvisSRMG

Brands we've worked for

The brand side of the desk, at companies that set the standard.

Start here

Let's hop on a call.

Just have the chat - it's not going to hurt you. Well, not as badly as depending on unreliable American markets will.