Growth marketing for challenger brands.

Fifteen years across global brands and start-ups. Marketing Director at IMG by 25, running campaigns across the UK, Asia, and the Middle East. Fronts the UK and B2B.

A decade in CRM, paid media, UX, and SEO at fintechs and growth start-ups. Runs the content engine and the operations behind every launch.

Built Metals R Us from a metal counter in Nova Scotia to Canada's top cut-to-size brand. Worked in startups, beauty, and tech before switching agency side at Stackline, running paid media and Amazon eCommerce strategy for Google Pixel, Weleda, and Winix.

B2B and trade marketing. Nearly three years at GoodShape on digital strategy, marketing automation, and CRM before Forge, and freelance paid search and web builds before that. Studied in Nova Scotia.

Seven years of social strategy and content in gaming and tech, from product launches to audience re-engagement, built per country and per language.

Stores, listings, creative, and the brand work that makes a launch look native to its market.

Joined Forge in January 2025 from lighting design at Nulty+. Runs the account research behind the ABM work: who owns the decision, who holds the budget, and which conversation has to happen first.

Service and UX design in Nova Scotia's public sector since 2023, an e-health tool for the emergency department at IWK Health before that, and the user experience behind Maritime Beauty and Coastal Beauty's two stores. Runs the consumer research on the Canadian side.

Runs supply chain and operations at TrueField Foods, where he took B2B operations to twenty times the size, launched the brand on Amazon, and built the direct-to-consumer channel from nothing. Logistics at Quell and Elvie before that.

Eight years at Qorvis in Washington, advising government and corporate clients on communications and public diplomacy. Ran strategic communications for SRMG in Riyadh across more than 30 media titles, lifting media mentions by over 50%. Runs PR and comms.