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WorkCase study · GTM strategy

Credentially · UK and US

Nine workstreams behind the Cred 2.0 launch, on one weekly cycle.

Credentially takes healthcare onboarding from 60 days to as few as 6, with credentialing, right-to-work, and continuous monitoring on one platform. In 2026 we run its marketing as one system: the Cred 2.0 launch, a 20-blog UK search pack, a US pack, an ABM engine, and the sales collateral, on a weekly cycle with a written report on the first business day of every month.

Headline resultAI audience reach at the close of Q2 2026. SEMrush.

Sector
Healthcare onboarding software
Service
Go-to-market strategy
Markets
UK and US
Year
2026
credentially.io
credentially.io on 4 September 2026: healthcare onboarding and compliance, automated, with the certification wall under the hero
A slide from the Credentially healthcare platform deck: 60 to 5 days, a 70% reduction in admin time, 99.9% continuous compliance, and the automated candidate journey

Platform deckFebruary 2026

credentially.io, 4 September 2026. The positioning we wrote sits in the hero.
9
Workstreams in flight or live at once, Q2 2026.
20
UK search blogs across 20 weeks, published Tuesday to Thursday, 8 to 10am GMT.
18
Category keywords in the UK top 10 at the close of Q2 2026, 3 in the top 3.
115,600
AI audience reach at the close of Q2 2026, from 9,500. SEMrush.

The challenge

The goal for the year is category authority on healthcare onboarding and compliance.

A second generation of the platform, Cred 2.0, launching in two markets with different vocabularies, UK and US, and a client marketing team that reviews and approves rather than produces.

That takes a launch narrative, a steady search programme in both countries, an account-based engine for the buyers who won't come through search, and collateral the sales team will actually use.

One messaging house, four pillars.

The positioning

Healthcare onboarding and compliance, automated.

Healthcare only

Always evolving

Full lifecycle

Proven results

Version 5

The positioning, the headline stats, the banned words, and the UK and US terminology. Every piece of content is checked against it.

Two markets, two vocabularies.

UK

  • Search pack20 blogs across 20 weeks, Tuesday to Thursday, 8 to 10am GMT.
  • Rankings18 category keywords in the top 10, 3 in the top 3.

US

  • Search pack5 blogs published.
  • SiteThe landing page rewrite in motion.
  • SocialLinkedIn promotion shipped.

Twenty weeks, one blog a week.

Every weekContent cycle

Content cycles run weekly with the client's marketing lead reviewing.

Every monthWritten report

A written report lands on the first business day of each month.

The launchForge Armoury

The launch tooling went to production with 15 launch items loaded and more than 343 tests passing.

The five that carry the launch.

One messaging house, four pillars

Healthcare only. Always evolving. Full lifecycle. Proven results. The Messaging House carries the positioning, the headline stats, the banned words, and the UK and US terminology, and every piece of content is checked against it.

Version 5

A search pack for each country

The UK pack: 20 blogs scheduled across 20 weeks in a Tuesday to Thursday, 8 to 10am publishing window. The US pack: 5 blogs published, the landing page rewrite in motion, LinkedIn promotion shipped.

20 UK, 5 US

An ABM engine with CQC enrichment

Company enrichment against the CQC register, so the account list is built from the regulator's data rather than a bought list.

In build, Q2 2026

Collateral the sales team uses

One-pagers, decks, and a pricing cheat sheet populated from one pricing master, so a change in price reaches every document.

One pricing master

A weekly cycle and a monthly report

Content cycles run weekly with the client's marketing lead reviewing. A written report lands on the first business day of each month. Forge Armoury, the launch tooling, went to production with 15 launch items loaded.

343+ tests passing

The numbers at the close of Q2 2026

AI audienceSEMrush · Q2 close

AI audience reach went from 9,500 to 115,600 by the close of Q2 2026.

BeforeQ2 close
AI audience reach
9,500115,600
0120,000
AI audience reach
9,500115,600
0120,000
SEMrush, the Q2 close baselines in the Q3 2026 Strategic Overview.
Show the numbers
BeforeQ2 close
AI audience reach9,500115,600
RankingsUK · DataForSEO

18 category keywords in the UK top 10, 3 of them in the top 3.

Top 3Top 10
DataForSEO, the Q2 close baselines.

In their words

The onboarding process with Forge has been nothing short of outstanding. Rather than the usual protracted process that has become typical of the industry, especially when it comes to very niche topics and industries.
Zeke IddonCredentially

What changed

The positioning we wrote is the client's own hero: healthcare onboarding and compliance, automated, from 60 days to as few as 6, live on credentially.io on 4 September 2026.

AI audience reach went from 9,500 to 115,600 and the AI visibility score from 14 to 22 by the close of Q2 2026, measured in SEMrush, with 18 category keywords in the UK top 10.

Sales collateral, launch content, and search content all read from the same messaging house, so the buyer meets one voice in every channel. Nine workstreams in flight or live at once, run by a founder, a marketing manager, and a web and design lead on the Forge side.

The quarter's objective

£3.2m

ARR, the Q2 2026 objective.

The first objective for Q2 2026 is £3.2m ARR, with category authority on healthcare onboarding and compliance behind it. The ABM engine goes into production with CQC company enrichment, and the customer reengagement programme starts with the Teladoc Canada plan filed on 28 April 2026.

A 30-minute call, then a plan in four weeks.

Bring your numbers and the markets you're weighing. We leave the call with a view on where you'd win first and a quote for the plan.

Let's talk

Sources: the Credentially client portal, Q2 2026: the status header, the quarter goals, and the workstream status table; the Q3 2026 Strategic Overview for the Q2 close baselines (SEMrush for AI audience reach and visibility score, DataForSEO for the keyword counts). The Marketing & Branding folder in Drive for the deck and the white paper. credentially.io and credentially.io/onboarding captured 4 September 2026.

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