Organic traffic tripled on a growth engine and one white paper.

Before the Cred 2.0 launch there was the first programme: a growth marketing strategy, an overhauled organic social function, a cornerstone white paper built from one client onboarding session, and clear calls to action on every page. Monthly organic web traffic went to 3x and web users from social rose 150%.

3x

Headline resultMonthly organic web traffic.

Sector: Healthcare credentialing software
Service: Growth marketing strategy
Market: UK

3x: Monthly organic web traffic.
+150%: Web users from social.
1: Cornerstone white paper, from one onboarding session.
5: Blog posts cut from it, with the social posts, an email campaign, and a LinkedIn ABM campaign.

The challenge

Credentially needed to expand its presence and win new customers for its healthcare credentialing software, in a B2B healthcare market where every competitor was saying the same things.

The job was a growth engine that would keep producing qualified leads, not a campaign that produced one spike.

A growth engine and one white paper.

The growth strategy

A growth marketing strategy for the category, with the channels and the cadence written down before anything shipped.

Written before anything shipped

Organic social, rebuilt

The organic social function overhauled: what to post, how often, and in whose voice.

+150% web users from social

The cornerstone white paper

A behavioural health white paper built from a client onboarding session, then cut into 5 blog posts, social posts, an email campaign, and a LinkedIn ABM campaign aimed at new companies in the industry.

1 paper, 5 blog posts

Calls to action that drive traffic

Clear CTAs across the site, so the traffic the content brought had somewhere to go.

On every page

What changed

Monthly organic web traffic went to 3x.

Web users from social rose 150% on the rebuilt organic social function.

The programme became the second one: the Cred 2.0 launch, run by the same team, which has its own page.

The cornerstone white paper

Cover of the Credentially white paper on the operational health check for behavioural health organisations — Cornerstone white paper, from one onboarding session.

A 30-minute call, then a plan in four weeks.

Bring your numbers and the markets you're weighing. We leave the call with a view on where you'd win first and a quote for the plan.

Let's talk