GTM & strategy · the EU5 and CanadaGTM strategies in Europe and Canada.
Rely on our expertise to craft your GTM strategy for all things digital. We'll help you identify the right market, platforms, and channel mix for a profitable launch.
Rely on our expertise to craft your GTM strategy for all things digital. We'll help you identify the right market, platforms, and channel mix for a profitable launch.
The decisions that make a launch cheap to run and hard to get wrong.
Market pick
Category size, marketplace share, local search demand, shipping maths, and tariff position for each candidate country. One recommendation, ranked.
Positioning
What the brand stands for to a buyer who has never heard of it, in their language, against the local set. Tested on real buyers before it ships.
Pricing in the local currency
Landed cost, duties, VAT or GST, marketplace fees, and the local price ladder. A price built for the market, not converted from home.
Channel plan
Which of store, marketplace, retail, and media carries the first twelve weeks, with budgets and the order they turn on.
Entity, tax, and 3PL through named partners
We don't do your tax. We brief the partner who does, put them in the plan with a price, and run the timeline so registration lands before stock does.
Fractional leadership
A head of growth or head of commerce for the launch, part time, inside your team. Hands on the accounts, in your Slack, for as long as the launch needs one.
Four weeks to a plan, then we stay to run it.
Discovery
Your numbers, your stock, your margins, your ambition. The market long list and the data pulls start.
The market pick
The ranked recommendation and the first-country case, with the shipping and tariff maths shown.
Positioning and pricing
The story for that market and the price ladder. Buyer interviews where the category needs them.
The plan
Channel plan, budgets, partner quotes, the twelve-week timeline, and the fee to run it. Yours to keep either way.
A start-up taken from complex science to a funding round, and a marketplace brand pointed at the right country first.
Seed valuation secured after the short-form video and ABM programme we ran.
Complex science turned into a top-tier foundation client and a round.
Germany firstShare 2xThen the UK+64%
France in July+1.4 ptsBudget moved to the country with the most headroom.
The data behind the market pick.
A 30-minute call, then a plan in four weeks.
Bring your numbers and the markets you're weighing. We leave the call with a view on where you'd win first and a quote for the plan.
Let's hop on a call.
Just have the chat - it's not going to hurt you. Well, not as badly as depending on unreliable American markets will.