Complex science, a foundation client, and a £20m seed valuation.

An AI-powered outbreak intelligence company had a capability that took a scientist to explain and buyers who wouldn't sit through the explanation. We built short-form video that made the technology plain to the people who sign, an ABM programme that put it in front of foundation and enterprise buyers at the moment they were deciding, and messaging that changed as the buyer moved. The client converted that momentum into a top-tier foundation client and a £20m seed valuation.

£20m

Headline resultSeed valuation secured.

Sector: Outbreak intelligence and biosecurity
Service: Go-to-market strategy
Markets: UK

£20m: Seed valuation secured.
1: Top-tier foundation client won.
3: Stage transitions delivered, each with its own messaging.
2: Short-form video phases completed.

The challenge

The science was the product, and the science was hard to say.

An AI-powered outbreak intelligence platform for agriculture and biosecurity had to convince sophisticated buyers, foundations and enterprises, without losing them in the detail.

The commercial clock was the fundraising clock. Marketing had to build credibility and shorten the path to a contract on the same timeline as the round.

Short-form video, ABM, and messaging by stage.

Short-form video

Two phases of short-form video, each simplifying one part of the technology to the point a non-scientist could repeat it.

2 phases

ABM for the buyers who decide

Targeted account-based campaigns for foundation and enterprise buyers, reinforcing the story at the decision moment rather than the discovery one.

Foundations and enterprises

Messaging by stage

Stage-specific messaging for three points in the buyer journey, so the argument matured as the buyer did.

3 stages

Marketing aligned to the round

Campaigns timed to fundraising milestones and investor communications, across digital and event touchpoints.

Digital and events

What changed

Short-form video created commercial clarity fast: the technology could be understood by the people who sign.

ABM reinforced the story at the decision moment, and the client won a landmark foundation client.

The momentum carried into the round: a £20m seed valuation secured.

A 30-minute call, then a plan in four weeks.

Bring your numbers and the markets you're weighing. We leave the call with a view on where you'd win first and a quote for the plan.

Let's talk