Audit every page
More than 250 pages scored for AI-friendliness, structure, and answer-readiness, so the work started from what the site already had rather than from a blank content plan.
250+ pages scoredWorkCase study · AI visibility
Wilson Partners · Woking and Sevenoaks
From 1,000 to 18,300 monthly visitors from AI answers.
Wilson Partners had strong domain authority and no presence in AI answers. We audited more than 250 pages for answer-readiness, restructured the ones that carried transactional intent, and layered schema and long-form authority content on top. Monthly visitors from AI answers went from 1,000 to 18,300, and the pages cited in those answers from 0 to 81.
Headline resultMonthly visitors from AI answers.
- Sector
- Accountancy and business advisory
- Service
- AI visibility
- Market
- UK, Woking and Sevenoaks
- 18,300
- Monthly visitors from AI answers, from 1,000.
- 81
- Pages cited in AI answers, from 0.
- 9,320
- Google Search clicks, from 6,940.
- 21
- Average ranking position, from 40.
The challenge
The pages existed and they ranked.
They weren't written the way an answer engine lifts an answer: the question wasn't the heading, the answer wasn't in the first sentences, and the structure gave a model nothing to cite.
Wilson Partners, with strong domain authority, was invisible where buyers had started to look. Its content wasn't being surfaced in AI-generated answers, and every month that stayed true it lost ground to firms that were.
Four moves, 250+ pages.
Rank the queries by intent
Transactional and high-intent queries first: the searches that end in an enquiry, not the ones that end in a read.
Transactional firstRestructure the pages that carry them
Key pages rebuilt to raise the likelihood of citation in AI overviews: the question as the heading, the answer up front, the detail underneath.
Question first, answer up frontLayer schema and content
Schema so a model can parse what each page is and who it's for, plus new long-form authority pieces on the topics the audit found underserved.
81 pages citedThe numbers
TrafficVisitors and clicks a month
AI answers now bring more visitors a month than Google Search clicks do.
BeforeAfter
Show the numbers
| Before | After | |
|---|---|---|
| AI answers | 1,000 | 18,300 |
| Google Search | 6,940 | 9,320 |
CitationsOf 250 pages audited
81 pages cited, from none.
CitedAudited, not cited yet
More than 250 pages were audited; 250 are drawn.
What changed
Monthly visitors from AI answers rose from 1,000 to 18,300, and the pages cited in those answers from 0 to 81.
Google Search clicks rose from 6,940 to 9,320, and the average ranking position moved from 40 to 21.
The audit campaign brought in one new client that matched the previous year's earnings.
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