A launch engine built from zero: 600 accounts, 252 media pickups.

A food technology company was coming to market with a product nobody had a category for, no brand awareness, and a growth plan that needed infrastructure behind it. We built the marketing engine from the ground up: ABM for 600 key accounts, one content programme across PR, email, and social, automation for the nurture, and a flagship launch that landed 252 media pickups. Email opened at 45 to 50% against a 15 to 28% benchmark.

45 to 50%

Headline resultEmail open rate, against a 15 to 28% benchmark.

Sector: Food technology
Service: Launch marketing
Markets: UK

45 to 50%: Email open rates, against a 15 to 28% benchmark.
600: Target accounts engaged through ABM.
252: Media pickups for the flagship launch, and 172 for the release after it.
17%: Peak engagement rate.

The challenge

A food technology company was preparing for market entry with a product that had no category yet.

It needed brand awareness from nothing, credibility with the stakeholders who mattered, and a marketing infrastructure that could scale with the growth plan.

There was nothing to inherit. No stack, no list, no cadence. Everything the launch needed had to be built before the launch could be planned.

The marketing engine, from the ground up.

Infrastructure first

The marketing infrastructure built from the ground up: the stack, the data, and the automation that would carry the nurture as the account list grew.

Built from zero

ABM for 600 accounts

Targeted account-based campaigns for 600 key accounts, the buyers the launch had to reach.

600 accounts

One story across PR, email, and social

A multi-channel content strategy, so the launch read the same in the trade press, the inbox, and the feed.

45 to 50% opens

The flagship launch

An integrated media strategy behind the flagship product launch: 252 pickups, then 172 for the release that followed.

252 pickups

What changed

Email opened at 45 to 50%, against a 15 to 28% benchmark, with a 17% peak engagement rate.

600 target accounts engaged through the ABM programme.

252 media pickups for the flagship launch and 172 for the release after it, on a website scoring 94% for health.

A 30-minute call, then a plan in four weeks.

Bring your numbers and the markets you're weighing. We leave the call with a view on where you'd win first and a quote for the plan.

Let's talk