Refresh the brand
A full brand refresh and visual identity, applied across the site, the app, and every campaign asset that followed.
Site, app and every campaignWorkCase study · AI visibility
Salve Health · The UK and the US
A rebrand and an IVF guide that doubled monthly organic traffic.
Salve builds the patient app and clinic platform behind fertility clinics in the UK and the US. We refreshed the brand, wrote the IVF guide that became its lead magnet, and built the content programme around it. Monthly organic traffic doubled, monthly social engagement rose 268%, and US organic traffic rose 60%.
+100%
Headline resultMonthly organic traffic.
- Sector
- Patient communications for fertility clinics
- Service
- Rebrand and visibility
- Channels
- Organic search, social, direct mail
- Market
- The UK and the US
- +100%
- Monthly organic traffic.
- +268%
- Monthly social engagement.
- +60%
- US organic traffic.
- 30x
- Pipeline created per pound of direct mail: £15k for every £500, averaged across two campaigns.
The challenge
Salve needed to be the place people go for IVF information while its brand identity was being refreshed underneath it.
The two jobs pulled against each other: a rebrand changes every surface, and a content programme needs a stable one to build on.
The audience was six audiences. Clinics, patients, public healthcare workers, insurers, policy makers, and the professionals who refer. Each needed its own message, and the clinic coordinators the sales team most wanted to reach weren't opening email, because they spend their days in clinical care.
Rebrand and visibility
Write the guide
A comprehensive IVF guide as the lead magnet, later relaunched as a UK edition to carry the rebrand into the UK market.
A UK edition for the rebrandBuild the content programme
A content marketing strategy with SEO-optimised pieces behind the guide, so the organic traffic compounded rather than spiked.
+100% monthly organicPost what couldn't be emailed
Two direct mail campaigns to clinic coordinators, chosen because their email open rates were low. They averaged £15k of pipeline for every £500 spent.
£15k per £500A rebrand and an IVF guide
salvehealth.com homeIn the refreshed brand
salvehealth.com/clinic-platformIn the refreshed brand
The IVF guideWritten, the lead magnet
The IVF guide, UK editionRelaunched for the UK market, to carry the rebrand
Growth by measure
GrowthRise, published case
Social engagement rose 268% a month, more than twice the rise in organic traffic.
Show the numbers
| Monthly social engagement | +268% |
| Monthly organic traffic | +100% |
| US organic traffic | +60% |
Direct mail, per campaign
Pipeline created, averaged across two campaigns.
In their words
Working with Forge Together has been a great experience. Their vision and strategic insights have really enhanced our marketing efforts, delivering content that is on-point and effective.
Luke GardnerSalve HealthWhat changed
Monthly organic traffic doubled and monthly social engagement rose 268%.
US organic traffic rose 60%, and the guide established Salve as the definitive resource for IVF information.
Two direct mail campaigns averaged £15k of pipeline for every £500 spent, on the audience email couldn't reach.
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